Nokia
The launch of the Nokia E62 was an important step for business people and IT managers.
Background
Nokia needed to rise above the ever-growing field of mobile devices with their latest offering, the E62 so this launch was important to make in-roads.
Our Solution
The Life at Your Fingertips™ campaign demonstrated the IT friendly features for the business sector. Using the keys and device itself, we created multiple print ads (full-page placements in the New York Times) touting the features superior to existing offerings—security, speed and voice quality. The Nokia for Business banner campaigns and microsite gave an in-depth overview of precisely what business people were looking for—leading to increased brand awareness and improved adoption.
