Electronic Arts
Electronic Arts produces high quality games and wouldn't expect any less of the online campaigns for FIFA and Lord of the Rings.
Background
In preparation for the launch of several games for the PlayStation and Xbox, EA challenged us to bring the game experience to the online creative.
Our Solution
For the launch of FIFA, the street soccer gaming phenomenon, we created a gritty look with well-known athletes to give a "down and dirty" user experience.
The Lord of the Rings creative enabled users to play a simple game in the banner creative to immediately engage them in Tolkien's fantasy world.
